Are you frustrated with trying to find a firming lotion that really works? Well, by the time you finish reading this you are going to know how to do your own skin firming lotion review. Once you know the three secrets behind the best firming lotion, you won't ever again waste your money on products that make empty promises. When it comes to getting real results, you will know exactly what to look for. Secret #1: The best firming lotion contains high concentrations of active, natural ingredients. "Natural" means from nature. If the firming lotion product contains natural ingredients you will see things like Vitamine E, Co Enzyme Q10, avocado oil, macadamia nut oil, manuka honey, etc., on the label. Reading the ingredients label is the most important part of a skin firming lotion review. The reason natural ingredients are the #1 secret behind the best firming lotion is because your skin is able to absorb them so easily. Once in your skin cells, they go to work to stimulate your skin's own natural firming ability, which begins to slow down with age. When you are younger, your skin cells produce plenty of collagen, elastins and hyaluronic acid. These three substances are directly responsible for keeping your face firm, smooth and even-toned. As you get older, this natural production begins to shut down, causing you to develop lines, wrinkles, and sagging skin. High concentrations of active natural ingredients can reactivate the firming activity of your skin cells. This is the best and healthiest way to achieve real results. Secret #2: The best firming lotion WILL NOT contain synthetic chemicals. If your skin firming lotion review reveals loads of loads of synthetic chemicals listed on the ingredients label, you will immediately know that this is not the best firming lotion. Substances such as mineral oil, dioxanes, parabens, alcohol and fragrance, to name a few, are cheap ingredients that a majority of cosmetic companies use to create their jars of empty promises. These bogus assurances are made even more hard to resist by slick advertising and celebrity endorsements. However, resist them you must! They have the potential for exposing you to harmful toxins, clogging your pores and causing flare-ups and break outs. Secret #3: The best firming lotion has been clinically tested on human volunteers. Just because your favorite celebrity tells you that a skin care product works doesn't mean that its true. A real skin firming lotion review will include looking for results from scientific testing on human volunteers. This may seem like a lot of trouble to go through, but if you really want to find the best firming lotion, this step is important. You want to be able to trust the cosmetic company that your going to get your hard-earned money. Research, development and testing is a good indicator that product effectiveness is a priority for the cosmetic company.